What we picked
- Option
- A, BeltLine Pace Run Club
- Main visitor
- Nervous first timer
- Goal
- Get first timers to show up. Primary action: Join a Run.
- Also served
- Regular runners use Weekly runs for times and starts. Local partners use Partners for the three prices and the email.
- Look
- Energetic, welcoming, and a little cheeky. Big type, wide space, real photos of people running.